Module · Personas
Fan Personas
Behavioral segments mapped from entry point to executive decision: connecting lifecycle stage, LTV trajectory, campaign response, bot interaction, and CRM opportunity in a single intelligence view.
Executive Framing
Personas are operating segments, not marketing stereotypes
A persona becomes operationally useful when it drives a different decision: a different CRM journey, a different offer structure, a different intervention timing. Each persona in FanSignal OS has distinct entry points, distinct risk profiles, and distinct business levers. A Season Ticket Holder and a Concert-First Visitor can both be in "the database," but they require completely different treatment to generate return on investment.
Each journey map below reads left to right: entry point → current lifecycle stage → value trajectory → key friction → best next action → CRM trigger → dashboard signal → executive decision. The chain is closed intentionally: every persona maps to a measurable outcome, not a vague segment label. This is the architecture that connects behavioral intelligence to operational decisions.
Persona Library
Behavioral segments
Each card shows current lifecycle stage, value tier, historical and projected LTV, and the three composite scores that drive prioritization: engagement, churn risk, and growth opportunity.
Coming Soon
Persona overview cards will populate once the data pipeline is live.
Journey Maps
Entry point → executive decision
Each journey closes the full loop: where the fan entered, where they are now, what friction is blocking progress, what action to take next, which CRM sequence fires, which dashboard metric moves, and what business decision it supports. Sorted by activation priority.
Coming Soon
Persona journey maps will populate once the data pipeline is live.
LTV Trajectory
Value trajectory by persona
Historical and projected 3-year LTV per persona. Corporate Buyer and Season Ticket Holder anchor the upper range. Concert-First and Women's Team Growth fans show the steepest relative growth curves: the highest new-value acquisition opportunity in the model.
Coming Soon
LTV trajectory chart will populate once the data pipeline is live.
Campaign Response History
How each persona responds to marketing
Campaign response records per persona. Green dots indicate conversion. Revenue attribution is campaign-level, not modeled multi-touch. This is the directional signal, not the attribution model.
Coming Soon
Campaign response table will populate once the data pipeline is live.
Bot Interaction Patterns
How each persona behaves in a bot conversation
Each panel shows the detected intent fingerprint, resolution and escalation rates, classification confidence, and the CRM journey triggered by the conversation. Connects directly to the bot conversations in the Fan Bot module.
Coming Soon
Bot interaction panels will populate once the data pipeline is live.
Lifecycle Alignment
Personas mapped to lifecycle stages
The stage distribution view shows which lifecycle positions each persona currently occupies. The table shows the full alignment matrix: stage, risk/opportunity scores, CRM trigger, and dashboard signal in a single row per persona. Connects directly to the Fan Lifecycle Drilldown module.
Coming Soon
Lifecycle alignment view will populate once the data pipeline is live.
Activation Recommendations
Prioritized actions by persona
Recommendations sorted by activation priority. Each combines the next best action, the responsible owner, the key risk/opportunity metrics, and the executive decision the data supports. Priority 1 is the highest-urgency intervention based on LTV at risk.
Coming Soon
Activation recommendations will populate once the data pipeline is live.
Data Source
Data pipeline in progress
Coming Soon: data pipeline in progress. Sports & Entertainment.
Data pipeline in progress.
contracts/persona-journey.schema.json: validation schema
personas/*.json: behavioral persona definitions